Strengthening communication and PR skills in grassroots sport organisations across Europe through innovative training programmes and cross-border mentorship.
The Power of Public Relations in Sport (PPR) project addresses a critical gap in grassroots sport organizations: the lack of professional communication and public relations skills. While elite sport thrives on media exposure, grassroots clubs and community sport organizations often struggle to tell their story, attract sponsors, engage communities, and advocate for their value.
Funded through the Erasmus+ Sport programme, PPR brings together 5 partner organizations from 4 European countries to develop a comprehensive PR training curriculum tailored specifically for grassroots sport leaders, coaches, and administrators.
Through a series of transnational workshops, a digital toolkit, and peer-mentorship activities, the project empowers sport organisations to improve their visibility, build stronger community relationships, and secure sustainable funding through effective communication strategies.
Equip grassroots sport organisations with essential communication and public relations skills through structured training programmes.
Create an open-access digital PR toolkit with templates, guides, and best practices designed specifically for the sport sector.
Facilitate knowledge exchange between partner countries through transnational workshops and study visits.
Establish a European network of sport PR mentors who can provide ongoing support to grassroots organisations.
Develop policy recommendations for national sport federations on integrating PR training into coach and administrator education.
Create a sustainable model for continuing PR education in sport beyond the project lifetime through digital resources and partnerships.
Initial consortium meeting to align on project methodology, assign work packages, and establish the governance framework.
Survey and interviews with 200+ grassroots sport organisations across 4 countries to identify their most pressing PR and communication challenges.
First transnational training workshop on "Storytelling in Sport" — 30 participants from grassroots organisations learned narrative techniques for engaging communities.
Release of the open-access toolkit containing social media templates, press release guides, event promotion playbooks, and branding resources.
Advanced training on "Digital Marketing and Fundraising for Sport Clubs" with hands-on sessions on campaign creation and analytics.
Dissemination event presenting project results, toolkit, and policy recommendations to EU sport stakeholders and the broader Erasmus+ community.
Rijeka, Croatia — Lead Partner
Rome, Italy
Lisbon, Portugal
Berlin, Germany
Brussels, Belgium
A structured 40-hour training programme covering storytelling, social media, media relations, event communication, and fundraising for grassroots sport organisations.
Open-access online toolkit with 50+ templates, guides, and video tutorials available in 4 languages (EN, HR, IT, PT).
Comprehensive study on PR needs and practices in grassroots sport across 4 European countries, based on data from 200+ organisations.
A set of policy recommendations for national federations and EU institutions on integrating PR competencies into sport education systems.
PDF • 2.4 MB • English
ZIP • 18 MB • Multilingual (EN/HR/IT/PT)
PDF • 1.8 MB • English
PDF • 980 KB • English